In the industrial Internet era, in order to promote the digital transformation of the hardware industry, and promote the docking and sharing of industry resources and business cooperation. On May 19, the hardware industry digital transformation seminar sponsored by the shopping mall & Guangdong Province Hardware Machinery and Electrical Chamber of Commerce was held at the headquarters of the shopping, gathering more than 20 business representatives to discuss the digital transformation and upgrading of the hardware industry.

Digital transformation acceleration

Hardware and building materials industry as one of the most traditional industries, a very large part of the business still maintain the traditional industry business model. In the past, digitalization may have allowed enterprises to develop better, but in the era of the epidemic and the rapid development of the Internet, digitalization has become the fundamental development and survival of enterprises. How to transform from traditional marketing model to digital is a question that business circulation, platform, supply chain and other enterprises are exploring, so why do digital, how to carry out digital transformation? At the scene, the representatives of various enterprises discussed in depth the topics of "existing problems of enterprises", "development of hardware industry", "digital transformation", and put forward views and suggestions in combination with the actual situation of enterprises. Have expressed the hope of optimizing the business environment of the industry and accelerating the digital upgrading, especially in the era of the epidemic, the competition pattern, product form and business model of the industry are undergoing profound changes, hoping to promote business cooperation through sharing industry resources, ecological alliances and other ways to promote the transformation and upgrading of the traditional hardware industry and enhance competitiveness.

Deepen industry digital services

CAI said at the seminar that by the impact of the epidemic and the industry Internet platform, the traditional business model is facing great challenges, the development of the digital economy has become the trend of The Times, to explore new sales channels, how to optimize efficiency, service, price is the key to the problem. As a hardware, building materials and mechanical and electrical products service technology company led by digital information technology, through the digital online platform to integrate industry upstream and downstream resources, gather global brand quality products and multi-dimensional services, business throughout many domestic provinces and four Southeast Asian countries, products covering Asia, Africa, Europe, America and Australia, in the global scope to establish a unique industrial value chain.

Relying on Internet technology, longitudinal purchase deeply integrates the industrial chain, reconstructs the perception and value of the three elements of "people, goods and field" through the three strategic layouts of online trading platform, offline experience mall and multi-dimensional service, builds a multi-level, multi-business, multi-channel, full-service intelligent integration of three-dimensional business model, and opens up omni-channel marketing. While realizing the intelligent service of the whole business scenario, it helps enterprises realize the digital upgrading and transformation.

The representatives of the Guangdong Provincial Chamber of Commerce of Hardware and Electrical machinery also hold the same view, the industry generally exists complex product categories, many long-tail commodities, offline trading information and prices are not transparent, data dispersion and other problems, information system optimization, data standardization is necessary. In the current integration and development of the digital and real economy, analyzing users' consumption habits, understanding and quickly capturing their needs, combining online and offline, and allowing users to have a more convenient and comfortable service experience is the key to the key. And highly recognized the layout, development and operation mode of the global purchasing industry.

The future of the new digital age world is full of uncertainties, but one thing is certain, the digital age will bring huge opportunities to change the traditional industry. We must actively seek change and carry out digital upgrading and transformation in order to effectively break the difficulties of the development of the hardware industry, adapt to the new trend of the development of the digital economy, and create new competitive advantages of the digital economy. The follow-up will also organize more exchange activities with different industry themes, share the practical experience of digital transformation, explore the establishment of new partnerships, so that enterprises can grow together on the technology platform of digital purchasing, and join hands in this digital era!